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Phil Moad, Digital Marketing Lead at Calgary Stampede, joins the Social Pros Podcast to discuss promoting large scale events and the important role of volunteers.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• How to balance social marketing for a major annual event vs year round events
• How to be intentional with social to encourage organic engagement
• How to build an active community around your organization
• How to augment staff and volunteers for large scale events
• How to use social to gauge audience sentiment towards your organization

Resources

• Calgary Stampede Website, Twitter, Instagram, Facebook
• The Complete Guide to Social Media for B2B Marketers
• HYP3R

Visit SocialPros.com for more insights from your favorite social media marketers.