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Owen Hemsath, better known as consultant and speaker Owen Video, joins the Social Pros Podcast to discuss all things video strategy and YouTube.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• How to create a successful YouTube ad campaign
• Why you should have a separate video strategy for Facebook and YouTube
• How to set up your live videos to be repurposed later
• Why you need a multi-structured strategy for your YouTube channel
• How to refresh your most successful content on YouTube

Resources

• Salesforce
• TechSmith
• Owen Video

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