Podcasts Business Marketing Social Media Marketing Podcast Measuring Social Media: What Marketers Need to Know

Measuring Social Media: What Marketers Need to Know

Published: Aug. 22, 2014, 10 a.m.

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Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals?

In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book,\\xa0Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior.\\xa0

Show notes: https://www.socialmediaexaminer.com/107

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