Political Persuasion and the Effects of Targeted Social Media Ads, with Dr. Alexander Coppock

Published: Sept. 24, 2023, 7 a.m.

b"Dr. Alexander Coppock, Associate Professor of Political Science at Yale University, shares his research on measuring the political effects of persuasive information. We discuss how political persuasion affects voters holding different viewpoints, the durability of these effects over time, and how much political ads seem to affect voters' political attitudes."