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Listening is a crucial part of our ability to communicate and succeed. It affects how well we sell and persuade, build and maintain relationships, teach and manage, and appreciate and understand. Our business and personal lives are often determined by it.

However, listening is not a natural skill and unfortunately, it is one that we are in danger of losing. The result of this is a restricted ability to communicate and engage.

We are losing our listening. We spend roughly 60 percent of our communication time listening, but we're not very good at it. We retain just 25 percent of what we hear. Now -- not you, not this talk, but that is generally true.

Julian Treasure is a sound and communication expert. He travels the world training people to listen better and create healthier sound. He is author of the books How to be Heard and Sound Business.

Julian’s five TED talks have been watched more than 40 million times. His latest, How to speak so that people want to listen, is in the top 10 TED talks of all time. Julian is regularly featured in the world’s media, including TIME Magazine, The Times, The Economist and the BBC.

Julian is also founder of The Sound Agency. The audio-branding company asks and answers the question “How does your brand sound?”. The Sound Agency work with some of the world’s biggest brands to improve their sound. Their award-winning work has made headlines internationally.

Julian’s love of sound stems from his early experience as a musician. He was a drummer for British brand The Transmitters, amongst many others, and played on their second Peel Session in 1981.

Before The Sound Agency, Julian spent 30 years working in advertising and publishing. He founded, grew and sold contract magazine publishing agency TPD. Nowadays, Julian splits his time between London and Orkney, where he lives with his fiancee and youngest daughter

- www.juliantreasure.com
- https://www.linkedin.com/in/juliantreasure/

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