#93 - David Burkus | Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career

Published: June 25, 2018, 10:46 a.m.

David Burkus is a best-selling author, a sought after speaker, and business school professor. In 2017, he was named as one of the world’s top business thought leaders by Thinkers50.

His newest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. He is also the author of Under New Management and The Myths of Creativity. David is a regular contributor to Harvard Business Review and his work has been featured in Fast Company, the Financial Times, Inc magazine, Bloomberg BusinessWeek, and CBS This Morning.

David’s innovative views on leadership have earned him invitations to speak to leaders from a variety of organizations. He’s delivered keynote speeches and workshops for Fortune 500 companies such as Microsoft, Google, and Stryker and governmental and military leaders at the U.S. Naval Academy and Naval Postgraduate School. His TED talk has been viewed over 1.8 million times.

When he’s not speaking or writing, David is in the classroom. He is associate professor of leadership and innovation at Oral Roberts University where he was recently named one of the nation’s “Top 40 Under 40 Professors Who Inspire.”

What if the advice we’ve all heard about networking was wrong?

What if the best way to grow your network ISN’T by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?

We know that it’s essential to reach out and build your network. But did you know that it’s actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?

In this startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your universe.

Based upon entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers really do…and it looks a lot less like collecting business cards and making random introductions and a lot more like fostering authentic connections and seeking out diverse new voices.

Forget the outdated advice you’ve already heard. Learn how to make use of the hidden networks you already have.

- davidburkus.com

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