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b'Today I have the mac daddy of pawn brokers on the show, Les Gold. His Detroit pawn shop - American Jewelry & Loan \\xb7 is the famous scene of the hit of the hit TV reality show, Hardcore Pawn, which is in its 9th season! \\xa0 Well, the show premiered in 2010 delivering to an unprecedented 2 million viewers and setting a record as truTV\'s most-watched series premiere ever. This success has catapulted Les into speaking engagements, sales training seminars, and even a recent TED talk. \\xa0Les is known for his practical negotiating tips, which are often the topic of his media appearances including: Yahoo! Finance where I interviewed him about a year ago, Good Morning America, CNN, and Forbes. \\xa0Three takeaways from this interview: Les\' philosophy that "There\'s a customer for anything, the most important thing when you\'re trying to negotiate and why making mistakes doesn\'t make you a failure!\\xa0For the full transcript visit\\xa0SoMoneyPodcast.com

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