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b'In this day and age, we hear a lot about women balancing it all: work, relationship, kids, life, etc. But what about women who work, who aren\\u2019t married and/or don\\u2019t have children? My guest today Melanie Notkin is a media entrepreneur: author, marketer, keynote speaker, and lifestyle personality.In 2007 she founded Melanie Notkin Media, Inc. - the first and only multiplatform media company designed for the growing global demographic of childless, often single, women.Savvy Auntie is the name of her popular and beloved lifestyle brand and bestselling book for cool aunts, great-aunts, godmothers and all women who love kids. The brand appeals primarily to Melanie\\u2019s proprietary PANK\\xae (Professional Aunts No Kids) demographic of 23 million American women. In celebration of this "childfull" demographic, Melanie established Auntie\'s Day\\xae in 2009.\\xa0Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids\\xa0(Morrow/2011) is a national bestseller.Her latest book is called\\xa0Otherhood: Modern Women Finding a New Kind of Happiness.\\xa0This is Melanie\\u2019s reported memoir on childless, often single women who expected love, marriage and motherhood.Before becoming a media entrepreneur, Melanie was an interactive and print beauty editor and interactive marketing and communications executive for global Fortune 500 companies.

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