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b'Today\'s guest is the founder and CEO of LendingMemo Media. His name is Simon Cunningham, and he runs the Seattle-based company that promotes peer to peer lending education.\\xa0\\xa0If you\'re not familiar with P2P lending, it is exactly what it sounds like. It\'s the practice of lending money to unrelated individuals, or peers, without going through a traditional financial institution or a bank. In other words, people are able to sidestep the banks to lend and borrow directly to one another. And P2P lending typically offers more attractive terms if you are a borrower than a traditional unsecured loan or credit card. And can be a godsend if you\'ve got multiple high-interest debts and need to consolidate.\\xa0Peer to peer lending is a full-fledged fast growing business and part of a whopping $3 trillion consumer debt market. And Simon is really at the crossroads of all of this, offering consumers a website to really engage, understand, to learn more about this so that they can make educated choices if they choose to enter this market. A few takeaways from our interview with Simon: How he made a 10% annual rate of return on his P2P investments, key benefits and risks to this sort of investment for both borrowers and lenders, and the downsides to the frugality movement according to Simon.\\xa0\\xa0

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