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In an era of endless innovation and constant disruption, what is any company really worth? Dr. Jackie Mulligan, founded ShopAppy. “ShopAppy gives local shops and businesses in every town a 24-hour shop window, doesn’t take commission on sales and encourages shoppers to look at what amazing things are on their doorstep which in turn inspires visits and customers. It is great to have convenience but it is also great when you feel good about where you shop. That's what might make us all shopappy !” Jackie adds " Now we are no longer too busy to shop closer to home. Busy people need to have choices and ShopAppy provides that local alternative - and convenience with a local conscience."