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Today's guest is my friend Sara Simmonds. We met over Turkish dinner, and Sara had a way about her that simply impressed and inspired me. After recording this conversation, I think you'll understand why.

Sara is a Conscious Innovator, Impact Entrepreneur and Speaker focused around the topic of \\u201cwe don\\u2019t need more, we need meaning\\u201d. Sara consults with clients and the media on how leaders can pivot to live and do business consciously and driven by impact and the innovations of the new direct digital age.

Personally, Sara pivoted from being one of the world\\u2019s top buyers in luxury fashion for Harvey Nichols to creating the world\\u2019s first Sustainable denim brand, which won awards and gained a celebrity following less than 12 months after launch. Through her website, she works with global leaders to unlock the \\u201chero product\\u201d within themselves and their business, to stand for something meaningful in a crowded world and build real connections with their dream clients.

Listen as we discuss:

• Sara's entrepreneurial journey, which began at age 7,\\xa0 and the influence of her parents\\xa0
• How the universe conspired to help her achieve her very specific dream
• The glamorous (and not so glamorous) daily life of a premium fashion buyer
• The onset of fast fashion and the loss of meaning and purpose in the fashion industry
• If sustainability is so profitable, why do companies still avoid it?
• The history of the consumerism epidemic and why we buy from our ego
• How the COVID pandemic has fast forwarded our way out of purely capitalistic and consumerist thinking
• How to create a Hero Product, and how Sara created an amazing denim company out of Conscious Innovation
• What is the meaning of "meaning"?
• What about all the jobs that get lost when we stop supporting unsustainable companies?

Instagram: @mo_gawdat
Facebook: @mo.gawdat.official
Twitter: @mgawdat
LinkedIn: /in/mogawdat
Website: mogawdat.com/podcast

Connect with Sara Simmonds on Instagram @sarasimmondslondon, and register for her Masterclass on her website, sarasimmonds.com.
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Don't forget to subscribe to Slo Mo for new episodes every Sunday and Thursday. Only with your help can we reach One Billion Happy #onebillionhappy.

YouTube: @mogawdatofficial
Instagram: @mo_gawdat
Facebook: @mo.gawdat.official
LinkedIn: /in/mogawdat
X: @mgawdat
Website: mogawdat.com

Don't forget to subscribe to Slo Mo for new episodes every Saturday. Only with your help can we reach One Billion Happy #onebillionhappy