Podcasts Other Slate Voice Once Upon a Time, Parents Thought Videos of Puppets Playing Mozart Would Make Babies Smarter

Once Upon a Time, Parents Thought Videos of Puppets Playing Mozart Would Make Babies Smarter

Published: Dec. 20, 2017, 6:30 p.m.

b'In 1996, Julie Aigner-Clark was a stay-at-home mom in Colorado frustrated by a lack of sufficiently educational entertainment for her 18-month-old daughter. She shot the first Baby Einstein video in her own basement with a borrowed camcorder, a few puppets, and an $18,000 budget. Five years later, she sold the company to Disney for a reported $25 million.'