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Special Guest Laura Willis: Brand Strategist / "Core" Counselor
Laura is a brand positioning expert and strategist, who has created award winning web and print communications to help local, national and global companies, stand apart from the competition. With over 25 years experience working in advertising agencies and mid to large corporations in the greater Boston area, as well as in her own business, her real-world expertise spans a wide range of vertical industries. With the launch of Encore Revolution, through speaking engagements, educational programs and consulting, Laura uses a unique process based in art and science, that combines brand development with personal growth and awareness work to inspire business professionals to align with their deeper passion, mission or purpose, to give it an authentic voice and position them for greater success.