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I wonder if anyone reads these descriptions before they decide whether to listen (or not) and I wonder if they realise that if they do decide to listen, it not a conscious decision - it's actually their sub-consciousness that decides for them. Strange, but true. If you're interested (or, to be more exact, your sub-consciouness is interested) here's an article in National Geographic that talks about it: https://api.nationalgeographic.com/distribution/public/amp/science/article/unconscious-brain-activity-shapes-our-decisions