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b"I bumped into Gil Matzliah at a conference this summer, and told the software executive we were long overdue to do a podcast about what's happening with his company, Novisign.\\nWe finally nailed down a date and time, and as it turned out, it was just days after the horrendous violence that broke out in Israel - where Matzliah and his company are based.\\nWe chatted about the situation and the impacts on his company. He's fine, his family and staff are fine, but everyone is understandably rattled.\\nWe then got into the roots of Novisign does, what's different about its CMS solution, and what they're seeing and hearing in the marketplace. Novisign was an early adopter of Android and it remains its primary go-to operating system.\\nThough Israeli, more than half of its business comes from the US and another quarter from Europe. And now the company is growing business in Japan.\\nTranscript\\nGil, thank you for joining me. You\\u2019re in Israel, where a few days later things went crazy there. I have to ask, how are things going? How are you? And I assume the family's fine and everything?\\xa0\\nGil Matzliah: Yeah. Thank you for your concern. Yes, me and my family are all good, also the team members that are here in Israel are good. Last Saturday was a very hard day in Israel. It's something we never expected would happen. But now we are good.\\nYour offices are pretty close to the West Bank, aren't they?\\xa0\\nGil Matzliah: Yeah. So, Israel is a small and tiny country. It's not too big. So everything is close to everything. Our office is close to the West Bank, the conflict and all the issues you hear now in the news have been in the south area of Israel with the border of the Gaza Strip.\\nI hope everything continues to be fine for you and things settle down there.\\nGil Matzliah: Yeah, we also hope so. At the end of the day, we like to work, we like to have peace, everybody wants to build good things together and so do our neighbors. In NoviSign, we have Arab Muslims, Christians from all around the world, Jewish people, we all work happily together and that's what we hope the world will go for. It's just this thing with the Gaza Strip that... and there's an organization called Hamas, who is making the issues and challenges for our regions, which I hope will be better moving forward.\\xa0\\nHas staffing been affected at all? Have you had members of your staff be called up to the military?\\nGil Matzliah: Yeah, in many countries, they call some of the stuff but you can say it's less than 10% for a team all the time one or two people in total.\\nYeah, it's just one of those things which you can't help but be directly affected in some way because of the size of the country and the way things operate, right?\\nGil Matzliah: Exactly. Yes.\\xa0\\nAll right. So enough of that. I don't want to dwell on it and no doubt by the time that things will have changed and hopefully gotten better.\\xa0\\nJust for the benefits of people who maybe don't know your company, can you run down what you do, how long you've been around and how you distinguish yourself in the marketplace as NoviSign.\\nGil Matzliah: Perfect. So, we are NoviSign. We do digital signage software. Our company is based in Israel and provides services from all around the world. We have people in the US, Germany and Japan. With a team of more than 200 partners all around the world, we give a global software as a service for digital signage.\\nI started a company with my colleague, Avi 12 years ago. It was 2011. We established it here in Israel, with the dream to be a great startup, changing the world and leading the digital signage software.\\xa0\\nHave you changed the world?\\xa0\\nGil Matzliah: It's not so easy but we're sure we'll do it. We are making changes. We are progressing. Opening a startup 12 years ago, that's a long journey and like a roller coaster, you go up, you go down, but you keep going forward all the time. And after a few years, we started to see the good results coming and since then we are growing and growing constant"