Zenni Opticals Bai Gan on how customers influence product

Published: Aug. 17, 2020, 1:52 p.m.

Zenni Optical\u2019s Chief Product Officer, Bai Gan, sits down with Kristen Durham of Zendesk\u2014from their remote home offices in California. The pair chat about Zenni Optical\u2019s growth journey, from the days of building a bootstrap startup to navigating the tides of 2020.

In this episode, find out:\xa0

How to listen to your customers in order to predict trends

The importance of investing in a direct to consumer strategy

Lessons on building a business during the dot com crisis