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Auras James Gutierrez on empathy as secret sauce
Aura Founder and CEO, James Gutierrez, sits down with Zendesk CFO, Elena Gomez, to share Aura\u2019s mission to provide affordable, credit-building loans to working families in America. While pretending to sip cortados in a coffee shop, they chat:
- James\u2019s personal journey building Aura, and his motivation to open doors for low-income families
- Adapting to COVID-19 by arming customers with \u201cmoral collateral\u201d, making customer experiences more digital, and offering \u201cpay what you can\u201d options
- Leading with compassion, and how empathy drives Aura\u2019s startup culture\u2014and success