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During Truora\u2019s first year, they raised no money. Four years later, this customer-engagement and WhatsApp-first startup has come a long way, with 8M USD in ARR, 14M USD in revenue, and presence across seven Latin American countries.

Co-Founder and CEO Daniel Bilbao shares his tips for founders looking to succeed:\xa0\xa0

• Hire the best people you can. Talent comes first; good recruiting never fails.

• Do the homework beforehand. Spend time on the setup and talk to founders before going to market.

• Don\u2019t avoid the \u201cno\u201d. If you tell someone all the cons and they\u2019re still interested in your product or service, the deal is likely to go through.