Nir Eyal on How to Build Habit-Forming Products

Published: Oct. 3, 2016, 6:15 p.m.

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Nir Eyal is the Wall Street Journal Bestselling Author of "Hooked: How to Build Habit-Forming Products,"

And he is Shifter\\u2019s guest in this english speaking episode.

Nir has developed \\xabThe Hook Model\\xbb which is a framework for identifying key aspects of habit-forming products. You know, the products and services you just can\\u2019t let go of.

If you\\u2019re an innovator or an entrepreneur, this episode is for you. Nir is truly a great thinker and he shares his insights in this podcast.

Nir Eyal will be visiting Norway the 20th of October at \\xabCorporate Innovation Day\\xbb. During Oslo Innovation Week. If you want to attend, you\\u2019d better hurry up. Use the code \\xabshifter\\xbb for a discount.

Thanks for rating the show in iTunes. And please continue to reach out to us with feedback!

This week\\u2019s host: Lucas Weldeghebriel, co-founder of Shifter. Email: lucas@shifter.no



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