Accidentally Beautiful

Published: June 15, 2021, 4 a.m.

SEASON FINALE - Season 2, Episode 10

Happy Birthday Shades and Layers!

Yes, it all began one year ago in June of 2020, while the world was deep in the throes of wrestling with how to manage the Covid-19 pandemic.

It is fitting that this final episode of Season 2 (On Wellness/Well-being) brings the podcast full circle to where it all began: the beauty industry.

Mathebe Modise, Founder of BeautyontApp, is my guest on this episode. Her e-commerce company has been growing in leaps and bound during the last while, thanks to a convergence of various factors, including South Africans being more comfortable with online shopping, the recent Clicks scandal and the obsession with skincare that goes hand in hand with living under on-and-off lockdowns of the Covid-era.

Skincare has become something of a go-to ritual for self-care and wellness enthusiasts, bolstered by the launch of a countless number of celebrity skincare brands, from Alicia Keys to Pharell Williams. In South Africa, there is one main stop for all your shopping needs in this category and today's conversation is all about the company and its founder.

This conversation is very inspirational and I hope you'll enjoy Mathebe's bubbly personality, her take on how to balance a busy life, her sheer determination to succeed and her belief that it is possible to create a successful company made for black women, by a black woman.