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Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website.

When we start working as a Scrum Master or Agile Coach in an organization, we very often face “resistance” to the adoption of the ideas we are already on board with. Without noticing, we start talking the “lingo” of Scrum Master and Agile Coach, and in the process, we lose our most important allies: the people who will ultimately benefit from Agile adoption. In this episode, we talk about how to talk to executives to get their understanding and cooperation. We need to learn to address their fears.

About Justin Chapman

A Product and Agile Coach with product management experience ranging from payments to enterprise custom build. Justin has hosted a small series on Product Management and another series on Being a Scrum Master. 

Justin has also pioneered a new form of Canvas to help bring teams together. All of this information can be found on his blog: http://www.ponolabs.com/labs/

You can link with Justin Chapman on LinkedIn.