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b'Creative lead. Business strategist. Sneakerhead. Matt cut his teeth as a designer at Lippincott in NYC before joining NIKE as a senior member of its creative team. After 11+ years at NIKE, something happened. Matt\\u2019s father was dying of cancer, and he left the organization to take care of family.\\n\\nBy 2013, Matt was teaching courses at local universities and freelancing from his drafty attic in North Portland. Today, Watson is a multidisciplinary creative studio that shapes businesses from the inside out. Leading a team of researchers, strategists, creatives, developers, and storytellers, Matt has focused the studio\\u2019s diverse capabilities on a singular goal: to be counted among the best creative studios on the West Coast.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'