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James Lawrence, or better know as the Iron Cowboy is a world record holder for multiple feats in the sport of triathlon and is a sought-after inspirational speaker. In 2015, he set a new record by doing 50 Ironman triathlons in 50 consecutive days, in all 50 states. It was featured in a documentary called Redefine Impossible and this conversation bares all - about the challenges, the highs and lows. Last September, James and I both competed in Eco Challenge, the Worlds Toughest Race in Fiji. We both loved the experience!!! The series has just aired on Amazon Prime as a 10 part series, hosted by Bear Grylls. Despite all of James' badass past experience he was a novice adventure racer - so it was awesome to hear his perspective on the experience. To explore the notion of grittiness as a commonality for those who finished the race. What he learned about himself and other from his experience. Also the difference between the 50-50-50 versus Eco Challenge. We also discussed: •how he is pivoting during covid -19. •how you manage the thoughts in your head, the inner bully & critic. •A full breakdown on 50-50-50, including a focus on SuperMom Sunny. •common mistakes that athletes make - rushing endurance and speed. •science of performance in endurance & why you shouldn't skip the steps in between. •how to create adventures.... where to focus...where to start. •demystifying sponsorship - go local; be willing to fund your own adventures. •what does it mean to do the work. •how to find out my passion. •appreciating the moment and how to be in it. •the challenge of being on stage as an introvert. •What's next!! Hope you loved this conversation - you can check out James at website: https://www.ironcowboy.com/ (virtual events, coaching, programs) socials: @ironcowboyjames