Agile Marketing Panel, Part Two

Published: Dec. 1, 2020, 3:54 p.m.

From their origins in software development, Agile practices are expanding to business teams, including marketing. But making that happen requires a different mindset and tactics. In this second of two episodes, host Tim Shisler speaks with three Agile marketing experts to compare and contrast the similarities and differences between Agile transformations in technology and in marketing.