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Today I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author of several product marketing books, one of them is Product Launch: how to go to market.
\\n\\nWe discuss:
\\n\\n- The key pillars of a successful Go-to-Market strategy
\\n\\n- The major mistakes SaaS Founders make in the early stages
\\n\\n- How small startups can compete with large companies
\\n\\n- How to successfully connect with potential partners and influencers
\\n\\nResources
\\n\\n\\u2013 Connect with Natalie\\xa0on Facebook
\\n\\n\\u2013 Join SaaS Boss\\xa0Facebook Community
\\n\\nCheck out Dekker\'s 1-page product marketing plan template here https://bit.ly/3iR8U0z
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