Podcasts Other SaaS Boss Go-to-Market strategies for SaaS companies, with Dekker Fraser

Go-to-Market strategies for SaaS companies, with Dekker Fraser

Published: Oct. 29, 2020, 1:38 p.m.

Today I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author of several product marketing books, one of them is Product Launch: how to go to market.

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We discuss:

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- The key pillars of a successful Go-to-Market strategy

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- The major mistakes SaaS Founders make in the early stages

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- How small startups can compete with large companies

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- How to successfully connect with potential partners and influencers

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Resources

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\u2013 Connect with Natalie\xa0on Facebook

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\u2013 Join SaaS Boss\xa0Facebook Community

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Check out Dekker's 1-page product marketing plan template here https://bit.ly/3iR8U0z