Podcasts Other SaaS Boss 018 - Demo vs Free Trial: Which is better for your SaaS Company, with Tory Smith

018 - Demo vs Free Trial: Which is better for your SaaS Company, with Tory Smith

Published: April 13, 2020, 6 a.m.

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In this episode of SaaS Boss show I interview Tory Smith and we talk about pros and cons of demo vs trial

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Things we discuss:

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When choosing between trial or demo, lots of things to consider: price, complexity, stage. What should we consider when deciding whether offer a trial or a demo?

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70% of SaaS companies offer free trial. Why is trial so popular?

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What goes through prospects mind when they only see demo?

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If given an option, prospects will go with self service

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When is offering a demo better than trial?

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When is offering trial better than demo?

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Intercept the trial with a demo - a great way for more complicated SaaS companies to still benefit from higher conversions when offering trial but also help guide and get an opportunity to "up-sell" the leads to doing a demo.

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