013 - How to Prospect on LinkedIn to Boost your Sales Pipeline, with Rod Sloane

Published: March 30, 2020, 6 a.m.

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In this episode of SaaS Boss show I interview Rod Sloane about cold outreach on LinkedIn.

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Things we discussed:

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Hidden value of prospecting is testing your message

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Benchmarks and metrics of cold prospecting

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How to make your LinkedIn profile prospecting-ready

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Developing your message (hint: ask your clients why did they buy your product and what would they miss if you take it away from them)

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