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013 - How to Prospect on LinkedIn to Boost your Sales Pipeline, with Rod Sloane
In this episode of SaaS Boss show I interview Rod Sloane about cold outreach on LinkedIn.
\n\nThings we discussed:
\n\nHidden value of prospecting is testing your message
\n\nBenchmarks and metrics of cold prospecting
\n\nHow to make your LinkedIn profile prospecting-ready
\n\nDeveloping your message (hint: ask your clients why did they buy your product and what would they miss if you take it away from them)