Ford's Simple Math: One Minus One Equals Two

Published: March 24, 2022, 11 p.m.

The Ford Motor Company is separating its EV and Internal Combustion Engine (ICE) businesses into two completely separate business units.  One will highlight the growth in EVs, while the other will manage the "long goodbye" of ICE based vehicles.  Ford Pro, the company's commercial vehicle business, will be the third business in this reformulation.  Will it work?  Is it executive folly?  We discuss.