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b"This week Ken sits down with our old buddy Joseph Matheny.\\n\\n\\nJoe is an innovator in the ARG space and is well known for his Ong's Hat mythology, he also used to rub shoulders with some pretty impressive people, including Robert Anton Wilson and Christopher Hyatt.\\n\\n\\nThis week we discuss: Conspiracy theory, ARG, that flu thing going around, and much more.\\n\\n\\nMain theme by\\xa0Simon Smerdon\\xa0(Mothboy)\\n\\n\\nMusic bed by\\xa0chriszabriskie.com\\n\\n\\nJoseph Matheny's bio:\\n\\n\\nSome of the things I have achieved as an inventor, creator, product manager, CEO, CTO, writer, and artist include: Playing a role in establishing and evangelizing standards and practices such as PDF, DVD, \\xa0Podcasting, ARG and digital video. I am an inventor. I have designed apps for iPhone, iPad and other mobile platforms. I am a published author of screenplays, white papers, technology, sci-fi, marketing and gaming books.My pioneering work in Transmedia is chronicled in the University level textbook: Legend-Tripping Online: Supernatural Folklore and the Search for Ong\\u2019s Hat \\u2013 University Press of Mississippi (May 17, 2011) Also see here. My transmedia work, Ong\\u2019s Hat, is known throughout the gaming industry and academia as the first, proto-ARG. (Alternate Reality Game)I have also been the executive producer and originator of the Santa Barbara International Film Festival Podcast the first film festival to podcast from the event and the executive producer/director of the Los Angles Film Festival\\xa0podcast. I \\xa0was also the podcast editor at .I was one of the two founders/curators of the Greylodge Podcasting Company, an Independent film review site covered on MSNBC, Wall Street Journal,\\xa0Boing-Boing, Dangerous Minds\\xa0and Torrentfreak\\xa0as well as a founder of Piltolite/Hukilau.I have staged and orchestrated very successful, large-scale, mass media Alternate Reality Game/Transmedia style projects since the mid-80s, utilizing print, phone, fax, email, Internet, advertising, video, film, audio, CD ROM, DVD, and on-demand media. My work has been featured on CBS Marketwatch, CNN, CNET TV, Kiplinger\\u2019s, The Wall Street Journal, The New York Times, NHK, MTV, PBS, LA Times, Clear Channel Radio, BBC, MSNBC,\\xa0 Boing-Boing, and many other weekly newspapers, trade magazines, local and regional radio, television and newspapers.My work was profiled in Games(TM) magazine, as well as\\xa0Slate and Gizmodo. If you want to know \\u201cwhat it is\\u201c, these are probably the best profiles to date.The Incunabula Papers CDROM was recently included by invitation in the\\xa0BNF (Biblioth\\xe8que nationale de France) digital art collection."