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Published: July 26, 2022, 8 a.m.

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Here at Nori, we take climate change very seriously. But we don\\u2019t want to take ourselves too seriously.

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So, we developed the Memelab as a way to engage with other carbon removal enthusiasts and introduce a new audience the idea of removing CO2 from the atmosphere\\u2014with humor.

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Asa Kamer is Producer of the Carbon Removal Newsroom podcast. Siobhan Montoya Lavendar is Cofounder at Thanks a Ton. And they are both part of the writing team for Carbon Removal Memes for Climate Restorative Teens.

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On this episode of Reversing Climate Change, Asa and Siobhan join Ross to share the origin of Nori\\u2019s Carbon Removal Memelab and explain why it\\u2019s so challenging to identify what makes a successful meme.

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Asa, Siobhan, and Ross describe the important role comedy can play in reversing climate change, discussing why self-deprecating humor works better than being mean, and how they iterate on a joke to be funny without being offensive.

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Listen in for insight around why it\'s fun to riff on common objections to carbon removal and learn how to engage with our memes on your social media platform of choice.

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Connect with Nori

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Purchase Nori Carbon Removals

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Nori\'s website

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Nori on Twitter

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Check out our other podcast, Carbon Removal Newsroom

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Resources

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@CO2RemovalMemes on Twitter

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Carbon Removal Memes on Instagram

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Air Miners

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Thanks a Ton

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Lower Carbon

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Carbon Removal Academy

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Trailer Park Boys Meme

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Bugs Bunny Meme

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All About Me! by Mel Brooks

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Jewish Comedy: A Serious History by Jeremy Dauber

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Mean Girls Meme

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Dr. Julio Friedmann on Reversing Climate Change EP016

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Jane Flegal on Reversing Climate Change EP005

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Titanic Meme

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Mark Jacobson

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The Office BFFs by Jenna Fischer and Angela Kinsey

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YouTube Dominos Meme

\\n\\n--- \\n\\nSend in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message\\nSupport this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support'