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What inspires a farmer to monetize soil carbon?
\\nFor those already implementing regenerative practices and collecting the associated data, selling carbon credits provides an additional income stream, rewarding farmers for sequestering carbon in the soil, and potentially encourages new adopters to join.
\\nAnd that\'s on top of the money they\\u2019re already saving through practices like no-till planting and cover cropping.
\\nCory Willis is a farmer at Nori supplier Willis Farms, a multigenerational, family owned and operated farm in Southern Middle Tennessee. In its 70-year history, Willis Farms has grown to nearly 4,000 acres of productive cropland and pasture, and Cory\\u2019s family uses regenerative methods on every acre under their care.
\\nOn this episode of Reversing Climate Change, Cory joins Ross and Nori Supply Account Manger Sean Foster to discuss the history of farming in the Willis family, describing when they started using regenerative agriculture and how the practices benefit their operation.
\\nCory shares his experience working with Sean and the rest of the Nori team, explaining what inspired his interest in monetizing soil carbon, and why partnering with us was the right decision for Willis Farms. How does Nori\\u2019s cryptocurrency token affect how he views the risk of participation in Nori?
\\nListen in for Cory\\u2019s advice to farmers considering regenerative ag and find out what Willis Farms is doing with the extra income from selling carbon credits on the Nori marketplace.
\\nConnect with Nori
\\n\\n\\n\\nCheck out our other podcast, Carbon Removal Newsroom
\\nResources
\\n\\nWillis Farms\\u2019 Profile at Nori
\\n\\nNatural Resources Conservation Service
\\n\\n\\n--- \\n\\nSend in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message\\nSupport this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support'