Podcasts Other Revenue Rebels by DemandLab Why Relationship Building Is Key To Driving Marketing Success During A Crisis

Why Relationship Building Is Key To Driving Marketing Success During A Crisis

Published: July 9, 2020, 5 p.m.

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There are two pillars of marketing: success and engagement. Success is typically measured by revenue growth and business goal attainment. Engagement is focused on building relationships with your audience, proving value, and establishing lasting connections. This month\\u2019s guest, Joe Folan, shares how marketers can pivot from being selling-centered to relationship-centered to drive success.

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