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Transforming Your Organization into a Revenue Marketing Powerhouse
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This month's Revenue Rebel joining the podcast is Shannon Dougall, Head of Marketing at DevFacto and she's giving listeners insights on revenue marketing, organizational alignment, and more. Listen in as Shannon shares:
- How she defines revenue marketing
- Why organizational alignment to customer experience is key
- Barriers to companies becoming revenue-centered and focused
- The tools and tech marketers should have in their toolkit to lead this transformation
To learn from more Revenue Rebels like Shannon Dougall, listen to previous episodes here.
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