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Petter Dixelius om reklamretorik
b'
En McDonalds-reklamfilm d\\xe4r Rinas ber\\xe4ttar om hur han l\\xe4r sig svenska i jobbet p\\xe5 restaurangen. Det blev grunden till en av \\xe5rets mest hyllade och omtalade reklamtexter, som b\\xf6rjar p\\xe5 kurdiska och slutar p\\xe5 svenska. \\xa0
Petter Dixelius, copywriter p\\xe5 reklambyr\\xe5n DDB, ber\\xe4ttar om arbetet med kampanjen G\\xf6r donken och att \\xf6vertyga oss, kunder och kolleger.\\xa0
Plus:
\\u2022 Barbro i chock \\xf6ver Andreas \\xe5ldersh\\xe5n.
\\u2022 Mattias hummar om ledarskapsretorik.
\\u2022 F\\xe4llman \\xf6vertygar vidare om storheten i Akademikernas a-kassa, www.aea.se.\\xa0
'