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Imagine a world where businesses align profit with purpose and where sustainability is not just a buzzword but a way of life. This is the vision that our guest, Winnie Mulamba, Executive Director of the For Good Movement in Florida, strives to bring to reality. Winnie's journey from Kenya to the United States and her dedication to sustainability and business management will leave you inspired and looking at the world through a unique lens.

Join us as we navigate through the workings of the Florida For Good Network and the B Tourism Collective, initiatives that Winnie is instrumental in. They are more than just organizations, they are communities welcoming businesses at different stages of their sustainability journey. You'll learn about the intricacies of transitioning systems and the importance of inclusivity. But that's not all; we also delve into the vibrant B Corp culture in Florida and how it’s being nurtured, one university, one student at a time.

Brace yourselves as we dive into the hard-hitting aspects of advocacy and stakeholder participation, and their indispensable role in shaping communities. Winnie presents a compelling case for the upcoming BLD Conference as a platform for fostering meaningful dialogues and collaboration. So, if you're someone who believes in the power of collective action and the vision of a sustainable future, this conversation with Winnie Mulamba is the perfect opportunity to get involved and be part of the For Good Movement.

For Good Movement in Florida Website
B Tourism Website
Jared Meyer's episode with Benn; Impactful Decisions


Are you a business leader in Florida seeking for a values-aligned community? Click the link to. Join - Florida For Good and get connected!

Are you interested in starting your B Corp journey or recertify your B Corp status? Sign up for our Spring cohort at the Business For Good Lab Program and get your impact assessment done by a team of student consultants and peer B Corp mentor for as quick as 8 weeks! **valued at $ 6,000​​** Sign up today, spots are filling up quickly!

Florida For Good is excited to invite you and your colleagues at the first ever in-person B Leadership Development (BLD) conference in the Southeast. This is going to be a great opportunity for your team members to join fellow B Corps and other mission-driven businesses to learn, connect and establish partnerships that support the growth of your business and positive impact work. You can learn more about the conference and get your tickets HERE.

Dirigo Collective Website