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I\\u2019ve been looking forward to our conversation with today\\u2019s guest because he\\u2019s one of the smartest people I know in the Multifamily and Property Management space.\\xa0

JC Castillo has taken what he learned during his time in Silicon Valley and the semiconductor industry, and he\\u2019s applied that tech and data experience to his current business Multifamily Property Group which has grown to $80 Million in assets under management.\\xa0 He just rolled out his new property management company called Velo Residential.\\xa0 JC also hosts the excellent show called the \\u201cOperate For Profit Podcast\\u201d

Today we\\u2019re going to discuss the future of investment real estate and the emphasis property management is going to have on generating profits.\\xa0\\xa0 JC is going to describe how he\\u2019s using Artificial Intelligence to keep his units full, and Virtual Team Members to handle much of the back-end office work.\\xa0 We\\u2019ll also dig into the importance of Key Performance Indexes and how they can show you the health of your investment or point out problems at a glance.

You\\u2019ll also learn why JC doesn\\u2019t spend money on paid advertising for any of his properties, and the key resource that helps him market his units and draw more traffic to his website than his competitors.

JC shares so much Gold in this episode.\\xa0 Anyone who manages their own properties or hires 3rd-party management will want to listen to this episode to hear JC\\u2019s cutting-edge ideas.\\xa0 You can find out more about JC and Velo Residential at \\xa0www.operateforprofit.com

Today\\u2019s episode is brought to you by Green Property Management, managing everything from single family homes to apartment complexes in the West Michigan area.

https://www.livegreenlocal.com

And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and medicare benefits.

https://www.rcbassociatesllc.com