Podcasts Technology REKA Narrative How Social Media Changed The Media Content Landscape | Zulaikha Zulkiflee

How Social Media Changed The Media Content Landscape | Zulaikha Zulkiflee

Published: Dec. 8, 2022, 3:30 a.m.

"Social media has exposed me to so many things such as politic, social issues such as racism and it's really helped me grow as a person and content writer" -Zulaikha Zulkiflee-

Our guest for this episode is Zulaikha Zulkiflee, a Content Writer in the Digital Marketing space. In this episode, Zulaikha shared with us how social media has affected how we consume content and the cultural shift we are seeing from it. She believes that we've benefited from Social Media in a big way as we are more exposed to information, social issues, alternate narratives, and many more.

Social Media according to Zulaikha has also allowed brands to connect with the community they are serving even more. As now they have the tools to not only create and share their content effortlessly, but they are able to keep their eyes and ears on the ground to understand their customers better. By observing trends, sentiments, brands can now gear their products and marketing that is more reflective of the people they are providing for.

Tune into this episode to hear more insights from Zulaikha and we hope you enjoy this episode!

To see more from Zulaikha:
Linkedin:  https://www.linkedin.com/in/zulaikha-zulkiflee-2650a115b/