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Digital out-of-home advertising is about communicating to consumers while they are in public places, commuting to work, waiting, and in specific locations. The typical DOOH formats include billboards, bus stop shelters, and train station platforms. Even though this medium is more advanced than the typical old OOH advertisements that consist of a singular visual on a poster that can be changed once the advertiser's period is up, it still has room for improvement. Let's catch up with our next guest, Piyamas Puangsri from Thai Murata Electronics Trading, Ltd to talk about the advancement of OOH advertising in Bangkok, Thailand.