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Recurrent Patterns host Vaclav Vincalek speaks with Jose Murillo, an expert about how large bank is using data effectively to connect more with customers. By understanding their clients better, they are creating win-win opportunities for customer satisfaction and improved revenue. These are lessons that can apply to the biggest organizations as well as more nimble startups.  

Jose Murillo is Chief Analytics Officer at Mexico's largest financial group, Grupo Financiero Banorte. He established the Analytics Business Unit - a team which is consistently finding opportunities to increase profits. He assures end to end implementation of the projects which his team undertakes.   

These projects have had a very significant impact on Banorte's bottom line and have produced ample acceptance of analytics within the firm. The impact of analytics in Banorte has been recognised with the Lafferty Global Award 2016 on "Credit Card Excellence".  

You can connect with Jose Murillo at https://www.linkedin.com/in/jose-murillo-b676261a/