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b"Today we are joined by Brent Hill, the Executive Director of Marketing at the South Australian Tourism Commission. The leader behind recent campaigns 'book them out' responding to the devastating bushfires, and SA TV sharing content from across South Australia, responding to the 'stay at home' COVID-19 pandemic.\\n\\nBrent could have never imagined being involved in a tourism campaign to encourage people to stay at home, but that's the situation at the moment and for the foreseeable future. How does a tourism team deal with such a predicament?\\n\\nThis is a most fascinating discussion about marketing and leadership in a topsy turvy world, including empowering the team to ever seek inspiration, and to unlock Edward de Bono's thinking caps, and not overusing the black hat, encouraging tourism operators to share their story through compelling content, that nowadays does not always need to be of the highest production standards. And, stimulating joy in challenging times is critical. \\n\\nEncouraging people to support local producers through online purchasing of artisan wine, gin, food and other products is important to build connection, and to build a huge appetite for travelling South Australia's wonderful regions once the restrictions are removed.\\n\\nA discussion about marketing and joy in a world of uncertainty and chaos.\\n\\nReal People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.\\n\\nJason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.\\n\\nCheck out the Real People website - http://squareholes.com/realpeople\\nConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en\\nSend Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/\\nFind out more about Square Holes - http://www.squareholes.com/\\nProduced with Apiro Media - https://www.apiropodcasts.com/"