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b"Andrew Killey joins us to tell his story of music, writing and advertising.\\n\\nAndrew is or was the 'K' in KWP! The hugely successful creative agency he initially founded in 1991 with Peter Withy, to rethink the traditional agency model and to put the creatives in more direct contact with clients.\\n\\nAndrew has now exited KWP and consults through 'BrandA Agency' and has and continues to hold numerous board positions. You can follow Andrew on Twitter via @KilleySA.\\n\\nAndrew shares his story from growing up in Cronulla in Sydney, playing football and cricket, and surfing, as one of four boys. And, how his band was drawn to Adelaide, South Australia by it's reputation as a great live music scene. The move then resulted in a chance junior role in advertising, and eventually an opportunity to combine his music and writing talents to create a successful jingle.\\n\\nWe discuss what makes a good agency, and a good client, building on Andrew's time at the likes of George Patterson, Clemenger and BBDO in Australia and the US. And, how relationships are critical to strong and trusted client - agency relationships, and the powerful ideas this can create.\\n\\nA fascinating discussion looking back and reflecting on the fundamentals that never change and the opportunities moving forward.\\n\\nReal People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. \\n\\nJason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.\\n\\nCheck out the Real People website - http://squareholes.com/realpeople\\nConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en\\nSend Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/\\nFind out more about Square Holes - http://www.squareholes.com/\\nProduced with Apiro Media - https://www.apiropodcasts.com/"