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On this episode we talk with Mazarine Treyz (http://wildwomanfundraising.com/) about the core elements of effective fundraising appeals, how the best appeals are centered around stories of one, and even touch on lessons you can pull from your favorite works of fiction when you’re writing your appeals. SHOW NOTES: *Mazarine's year-end fundraising masterclass ~ http://wildwomanfundraising.com/year-end-masterclass *Fundraising staff attrition cost article ~ http://wildwomanfundraising.com/what-happens-when-you-dont-pay-a-living-wage/ *[Interview] Lori Jacobwith On Crafting Fundraising Stories ~ https://www.causevox.com/blog/fundraising-stories-lori-jacobwith/ *Additional articles on writing appeal letters by Marazine ~ http://wildwomanfundraising.com/?s=appeal+letter&submit=Search *Free 60-day Year-End Plan + Checklist ~ https://resources.causevox.com/ebook/year-end-fundraising-plan Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com