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On this episode we talk with Peter Genuardi, the founder of LeadPup (http://leadpup.com/) and Strength in Members (http://www.strengthinmembers.com/), about how you can grow your member and donor audience by thinking about your audience’s needs first (even above your mission). SHOW NOTES: *LeadPup's blog and resources for nonprofits ~ http://leadpup.com/blog/ *LeadPup's guide to social lead generation ~ http://leadpup.com/low-hanging-fruit-nonprofit-social-lead-generation-guide/ *[Interview] Taylor Corrado On Nonprofit Content Marketing ~ https://www.causevox.com/blog/nonprofit-content-marketing-taylor-corrado-hubspot/ *Case Study: Cornell Lab of Ornithology ~ http://mediacause.org/case-study/fundraising-over-2-million-online/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com