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In this episode we talk with Julia Reich (http://www.stonesoupcreative.com/) about how a nonprofit can identify and craft their ideal supporter personas and how these profiles then influence your fundraising messages. SHOW NOTES: *Julia's persona development worksheet ~ https://drive.google.com/file/d/0B_nerkjaE0_cOGZ6UWlkRW1uLTA/view *How to Create an Ideal Audience Persona: Three reasons & a worksheet ~ https://www.nten.org/article/create-ideal-audience-persona-3-reasons-worksheet/ *Donor Segmentation Matters ~ https://www.causevox.com/blog/donor-segmentation-matters/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com