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On this episode, we talk with Julia Campbell about the ways social media has changed a fundraiser's job, how do you decide what channels your nonprofit should invest time in, and how do measure the ROI of social media. Julia is a digital strategist for nonprofits and mission-focused organizations & the founder of J Campbell Social Marketing. She has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond. In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog (http://jcsocialmarketing.com/) is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press. You can learn more and reserve your spot for the Social Fundraising webinar with Julia and I by visiting http://www.causevox.com/webinar. SHOW LINKS: *Julia's nonprofit resources & articles ~ http://jcsocialmarketing.com/blog/ *5 Ways to Tackle Your Nonprofit’s Fear of Social Media ~ http://jcsocialmarketing.com/2016/06/5-ways-tackle-nonprofits-irrational-fear-social-media/ *M&R Nonprofit Benchmarks ~ http://mrbenchmarks.com/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! Get started at www.causevox.com