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On this episode we talk with John Haydon about how nonprofits are using Facebook in the wrong way, new ways nonprofits can use Facebook in 2016, and a method John uses to help nonprofits craft a social media strategy. John is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits realize their best marketing and fundraising results. John has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and various regional conferences throughout the United States and Canada. John is the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley), and is a regular contributor to the Huffington Post, Social Media Examiner, Social Media Today, and npEngage. SHOW LINKS: John Haydon's website filled with resources for nonprofits ~ http://www.johnhaydon.com/ Weekly nonprofit marketing trainings ~ http://www.johnhaydon.com/hdcb Find more episodes on iTunes (http://bit.ly/CVpodcast) or our website (https://www.causevox.com/podcast).