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On this episode we talk with Claire Geiger. She is the Grassroots Development Manager at World Bicycle Relief, a nonprofit focused on mobilizing people through the power of bicycles. We talk about the importance of personalized storytelling in fundraising, how you can scale your impact by empowering your supporters to share your story (peer-to-peer fundraising), and what differentiates successful fundraising campaigns from those that don’t seem to catch on. SHOW LINKS: Learn more about World Bicycle Relief ~ http://www.worldbicyclerelief.org/ 'The Power Of You' video ~ http://www.worldbicyclerelief.org/get-involved/fundraise See WBR's peer-to-peer fundraising ~ http://fundraise.worldbicyclerelief.org/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.