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In this episode we talk with Kenny Kane, the Executive Director of Testicular Cancer Foundation (https://testicularcancer.org/). He has significant experience in the nonprofit realm and years of experience working directly with young cancer groups. Previously, he spent six years as the COO and Co-founder of Stupid Cancer. During our conversation we talk about the importance of having a deep understanding of your ideal donors and how that fuels how you craft your messages and activate supporters to take action for your cause. SHOW NOTES: *TCF's Beard Patrol Fundraising Campaign ~ https://beardpatrol.org/ *[Interview] Julia Reich On Identifying Ideal Donor Personas & Why They Matter ~ https://www.causevox.com/blog/julia-reich-donor-personas/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com